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Where it all began
Something exciting is happing at Apple Tysons Corner. On Friday, this message was posted on a temporary wall near the plaza entrance to the mall:
The first-ever Apple Store opened 22 years ago here at Tysons Corner. Soon we look forward to welcoming you to this newly reimagined space. Thank you for being part of our story. Here’s to the next chapter.
Sorry, team Glendale Galleria, but the final verdict is in: time zones matter.
It goes without saying that this opening will be significant because it’s the first time the first Apple Store has ever moved. But this opening will be much more than that — trust me. Tysons Corner is where it all began.
Apple MixC Shenzhen
Shenzhen’s second Apple Store opened on Friday. It’s been almost 11 years since the city’s first Apple Store opened, so Apple fans were especially eager for another location. This video on Weibo does a great job of illustrating the truly unbelievable opening day line snaking through the mall and adjacent public transit entrance.
At openings in Asia, Apple often uses a wristband registration system with overnight queues to manage massive opening day traffic. This special easel spelled out the remarkably well-organized event.
That said, Apple MixC Shenzhen is one of the highest capacity Vintage D.2 format stores we’ve seen so far. There’s enough room along the back for a single freestanding Avenue on both sides of the Apple Pickup zone, which projects slightly from the wall. I was also fascinated to see that this store’s iPhone cases bay was initially missing its header row.
For further reading, I recommend this Chinese interview with three employees at Apple MixC Shenzhen who have disabilities and are using the opportunities provided by Apple to overcome their challenges. Safari’s built in translation feature works fairly well for this article.
Apple recently began hiring for another store in South Korea — this time in East Seoul. Open positions are posted on Apple’s Jobs website.
@FindASession, the Today at Apple Twitter bot I helped run, was another casualty of the Twitter API self-destruction. If you’d still like to keep up with new sessions as they’re posted, you can now get notifications on Telegram.
Tomorrow, paid subscribers will receive a bonus article about Apple Boylston Street. Two weeks ago, I shared an early look at my latest project.
Apple Upper West Side
Photo via @namtk_images.