Apple doesn't seem to be very willing to deliberately assign a grade to each Apple Store. From the resources that normal consumers could directly access, on apple.com, whether it is a large store with a luxurious design or a small store in a mall, the detail pages on apple.com are very unified (I know Apple used to have special detail pages for Fifth Avenue and Tower Theatre, but those have since been taken down and replaced with the standard ones now.)
I'm guessing Apple does this because it doesn't want the consumer experience to be compromised by the grade of the store. This is nice for consumers who live in areas with only a few stores, so they don't have to drive hundreds of kilometres to get "service that meets Apple's expectations." But for some large Apple Stores, I think Apple can consider having special detail pages as their team put a lot of effort into them before the grand openings, and it also allows consumers who are interested in architecture to gain an in-depth look at the stunning design of the store without having to visit the store physically.
Apple doesn't seem to be very willing to deliberately assign a grade to each Apple Store. From the resources that normal consumers could directly access, on apple.com, whether it is a large store with a luxurious design or a small store in a mall, the detail pages on apple.com are very unified (I know Apple used to have special detail pages for Fifth Avenue and Tower Theatre, but those have since been taken down and replaced with the standard ones now.)
I'm guessing Apple does this because it doesn't want the consumer experience to be compromised by the grade of the store. This is nice for consumers who live in areas with only a few stores, so they don't have to drive hundreds of kilometres to get "service that meets Apple's expectations." But for some large Apple Stores, I think Apple can consider having special detail pages as their team put a lot of effort into them before the grand openings, and it also allows consumers who are interested in architecture to gain an in-depth look at the stunning design of the store without having to visit the store physically.
@Michael, would you mind sharing that slide (2nd image)? Would love to read more about Apple's definitions for their own stores!
Hi! If you email me, I can send you the PDF. I found it on the D.C. Planning website years ago, but I don't have the link anymore.