Actually I think the Abercrombie & Fitch is the one that truly loves Apple 😂 they even took the location of original Apple Sanlitun, and they also have close locations near Apple Tianyi Square in Ningbo, and Apple Tianhuan Square in Guangzhou, and many… I would say it depends on where the stores are. In China, I’ve only seen one Victoria’s Secret’s flagship store near Apple Store (West Lake) 🤔️
As a former Apple employee for many years, I don’t believe Apple is intentionally putting stores next to Victoria Secret or Sephora. I think they all just have similar lease location requirements.
Here are a few requirements I do know about though:
1. Apple DID intentionally position the original Apple stores for many years near Nordstrom Stores and originally only in malls with Nordstroms. Nordstrom customers were the original target customer for Apple.
2. Apple almost always requires their stores to be on the ground or “main level” of almost every mall. It’s very rare that they are not on the main level (not always the ground level).
3. Apple usually prefers centrally located sections of malls and not outer wings, unless there is a Nordstrom on the outer wing or if the design of the mall makes the outer wing desirable as part of the design, like Scottsdale Fashion Square.
4. As part of Apple’s lease, they don’t allow kiosk stands or advertisement signage immediately in front of their stores.
5. As part of their lease, they try to prevent competitors or those cell phone repair kiosks from being within a certain distance of the store (but this isn’t always possible).
The Apple Store at Mayfair Mall, Wauwatosa, WI, is 2 store down from Victoria’s Secret and directly across from Lululemon and Pottery Barn. Mayfair is a Brookfield property. The original location had a Bath and Body Works next door.
With respect to flagship and non-mall locations, in my travels I’ve always found Apple Stores to be on the same street as many high end luxury stores. Obviously this is intentional: look at a map of any major city globally and find the Apple Store and it’ll be on the same street as Chanel, Louis Vuitton, Prada, Hermès, Cartier etc.
It is interesting though that the location that Apple picks for a flagship location may already have these other companies stores’ around them but sometimes the reverse occurs where Apple opens a location and the luxury giants flock to the area surrounding it.
This is super interesting! Lululemon is definitely a similar brand to apple which is notable, and a lot of these stores like vans and bath and body works are just common stores, which is still interesting to think about looking the graphs. The mall owners are interesting, too. Here in New England, it’s basically all Simon. Great job as always!
It’s not just mall stores where Apple is next to a Victoria Secret. The small store in San Luis Obispo, CA is an out door store in the down town area and the Victoria Secret is right across the street.
Actually I think the Abercrombie & Fitch is the one that truly loves Apple 😂 they even took the location of original Apple Sanlitun, and they also have close locations near Apple Tianyi Square in Ningbo, and Apple Tianhuan Square in Guangzhou, and many… I would say it depends on where the stores are. In China, I’ve only seen one Victoria’s Secret’s flagship store near Apple Store (West Lake) 🤔️
As a former Apple employee for many years, I don’t believe Apple is intentionally putting stores next to Victoria Secret or Sephora. I think they all just have similar lease location requirements.
Here are a few requirements I do know about though:
1. Apple DID intentionally position the original Apple stores for many years near Nordstrom Stores and originally only in malls with Nordstroms. Nordstrom customers were the original target customer for Apple.
2. Apple almost always requires their stores to be on the ground or “main level” of almost every mall. It’s very rare that they are not on the main level (not always the ground level).
3. Apple usually prefers centrally located sections of malls and not outer wings, unless there is a Nordstrom on the outer wing or if the design of the mall makes the outer wing desirable as part of the design, like Scottsdale Fashion Square.
4. As part of Apple’s lease, they don’t allow kiosk stands or advertisement signage immediately in front of their stores.
5. As part of their lease, they try to prevent competitors or those cell phone repair kiosks from being within a certain distance of the store (but this isn’t always possible).
The Apple Store at Mayfair Mall, Wauwatosa, WI, is 2 store down from Victoria’s Secret and directly across from Lululemon and Pottery Barn. Mayfair is a Brookfield property. The original location had a Bath and Body Works next door.
Mayfair’s my local store!
You’re here in MKE too?!
“Local” is relative — it’s still quite a drive. But Wisconsin, yes. I try to frequent Bayshore and Mayfair.
I drive by Mayfair twice a day.
With respect to flagship and non-mall locations, in my travels I’ve always found Apple Stores to be on the same street as many high end luxury stores. Obviously this is intentional: look at a map of any major city globally and find the Apple Store and it’ll be on the same street as Chanel, Louis Vuitton, Prada, Hermès, Cartier etc.
It is interesting though that the location that Apple picks for a flagship location may already have these other companies stores’ around them but sometimes the reverse occurs where Apple opens a location and the luxury giants flock to the area surrounding it.
This is super interesting! Lululemon is definitely a similar brand to apple which is notable, and a lot of these stores like vans and bath and body works are just common stores, which is still interesting to think about looking the graphs. The mall owners are interesting, too. Here in New England, it’s basically all Simon. Great job as always!
It’s not just mall stores where Apple is next to a Victoria Secret. The small store in San Luis Obispo, CA is an out door store in the down town area and the Victoria Secret is right across the street.