Premium Partner In recent weeks, a flood of new Apple Premium Partner stores and Apple Shops opened in cities including Kuala Lumpur, Zurich, Paris, Prague, and Almaty. These spaces are some of the first in the next generation of reseller stores reimagined with new Apple-designed fixtures. Many of these stores were previously designated as Apple Premium Resellers. Premium Partner locations are built and managed hand-in-hand with Apple and must meet strict customer experience standards.