Just wanted to say, something about the photo of the Aventura location alongside the Square One photos opened up a sense memory for me. I was brought back to some of my first times as a kid visiting an Apple Store and feeling this visceral sense of possibility, discovery, and creation that existed in those stores. I think as the company grew and the stores became more about high end produts (was that the Angela Arendt's era?) some of that feeling got lost in the stores. But it looks like with these newer designs there is almost an intention to bring back those sensations. I think that comes from, as you said, a throughput in the design language that spans 16 years. Anyway, awesome newsletter, I subscribe to be hit with those nostalgic sense-memories, so thank you for that!
Mr. Steeber, I work at an Apple retail location in New Jersey. I think your blog and apps are a treasure and a real resource. Thanks and keep up the good work!
Love it! I was at the square one opening this weekend, the new design language is absolutely beautiful. So great to finally have one up north
Just wanted to say, something about the photo of the Aventura location alongside the Square One photos opened up a sense memory for me. I was brought back to some of my first times as a kid visiting an Apple Store and feeling this visceral sense of possibility, discovery, and creation that existed in those stores. I think as the company grew and the stores became more about high end produts (was that the Angela Arendt's era?) some of that feeling got lost in the stores. But it looks like with these newer designs there is almost an intention to bring back those sensations. I think that comes from, as you said, a throughput in the design language that spans 16 years. Anyway, awesome newsletter, I subscribe to be hit with those nostalgic sense-memories, so thank you for that!
Mr. Steeber, I work at an Apple retail location in New Jersey. I think your blog and apps are a treasure and a real resource. Thanks and keep up the good work!